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Imitation doesn’t work: Eicher’s Lal

November 19, 2020 Business, Market, Markets-Economic Times

As Royal Enfield (RE) faces competition from the partnership between Hero MotoCorp and Harley-Davidson, as well as a 350cc cruiser launched by Honda (called H’Ness), Siddhartha Lal, MD of Eicher Motors (that controls RE), has made a frontal attack on the challengers.

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